12 essential skills for proactive communication
by Jo Ann Sweeney - 11:04 on 16 July 2012
As organisations continue to reduce employee numbers they are becoming more focused on key skills including communication capabilities.
Often I’m asked what communication skills do we need and how do we work out which are essential and which are nice to have.
Rather than listing skills, which is not that helpful, I suggest instead thinking about the ways they want to connect with their audiences – and then the skills needed to manage these ways.
These skills are just as relevant in programme and project teams as they are in business communication teams.
These skills are the core needed for creating positive news stories about your programme, team and organisation in external and internal publications, both online and in print.
Printed information has a longer lifespan than news; again it can be published in print and online.
Creating audio and video content in hard copy – dvd and cd – or soft copy files that can be emailed or streamed to audiences.
Digital & social media
Digital content is broadcast electronically and includes email, the internet, intranet and extranets. Social media is about using online applications to connect with people.
Events are about creating memorable experiences for people that are different to their day to day work and lives.
Everything around presenting face-to-face to audiences, from an informal gathering of just a handful to large formal conferences.
Do you have other capabilities you would add to this list? Please share them with us below.
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Comment by Odoh Diego Okenyodo at 10:21 on 17 July 2012.Great list. But I think it should also include media monitoring and analytical skills. How do you know if your work is making impact and where to adjust application of resources? Is social media effective? You need to monitor what's happened there.
Comment by Jo Ann Sweeney at 14:12 on 24 July 2012.Thanks Odoh, a great suggestion. Without monitoring the effectiveness of what we do we could be wasting our efforts and resources.
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