How to use communications to deliver successful projects that bring you the recognition you deserve - and help your company improve the way it does business

Discover the secrets professional communicators use to win over key stakeholders in CommsAbilities free ezine

How many times has the following happened to you?

Senior executives identify some problem with profits, or market share, or reputation. They decide the solution is projects that change systems and processes.

You’re asked to lead one of these projects and you’re chuffed. It means your talent has been spotted and there may be a promotion at the end.

Over 18 months or more your project team gets under the skin of the problem and you become passionate about the difference you are going to make.

But you hit a brick wall at rollout when end users say ‘We like the way we do things, we can’t see a reason to change’ or words to that effect.

Everyone in the team is shocked; you hadn’t expected this response. When you say ‘help’ to your senior sponsors you find they've lost interest and don’t give the support you need.

Lets look at how things could have been different if the team had involved communications from the beginning

• Project leader is perceived as credible and expert by senior execs
• Support and trust of key people means the project has high profile within the company
• End users believe the project has improved their working lives and their relationships with customers and colleagues
• Key people are positive about the project’s contribution to the triple bottom line – that is finances, people and the environment
• Project team members, including yourself, are recognised for their achievements and given new career-enhancing responsibilities
• There is a tangible improvement that project team members feel proud of and for which you can legitimately claim the credit.

Now for some good news! You too can turn your project around and tick each of these boxes when you learn the secrets of great communications.

Communication consultants usually keep these secrets to themselves, after all they have spent many years learning through experience what works and doesn’t work and they can charge you high fees for their knowledge.

But I am willing to share this knowledge with you when you sign up for my CommsAbilities ezine.

Over the coming weeks and months you will discover how to …

• Catch the attention of people who are key to your success
• Awaken their interest
• Win their ongoing support
• Keep them positive.

Sign up today for your free CommsAbillities ezine by entering your name and primary email address in the panel on the right.