Strengths of social media for communicating projects

by Jo Ann Sweeney - 07:01 on 23 January 2012

Social media has fundamentally changed the way people communicate in their personal lives and while at work. Many project teams are now using these apps to engage audiences though conversations, sharing, presence, relationships and groups.

One question I'm regularly asked is whether it is worth iintroducing social media into an existing project. Here are the reasons I share for introducing social media

Strengths of Social Media

Reach - Social media technologies are scaleable and can be used to reach a global audience or specific people in a particular area. They are decentralised, less hierarchical and can be produced and accessed anywhere there is internet access.

Affordable - Social media tools are generally available  at little or no cost; large budgets are not necessary.

Usability  - Most social media production does not require specialised skills and training, or just a modest improvement in existing skills. In theory, anyone with access can produce social media.

Immediacy  - Social media is virtually instantaneous, when you hit send your words can be seen around the world.

Non-permanence - Social media can be altered whenever you wish through comments and editing. What you write and say is not set in stone.

Collaboration - Social media is breaking down silos and barriers within organisations, enabling employees to have more open and collaborative relationships with each other, with suppliers and with customers.

We look at the wide variety of social media apps that work for communicating projects in step eight of the Communicating Projects System launching next week. You can get the full content of step eight as a taster of the System at the special pre-launch price for this week only!

CLICK HERE FOR ALL THE DETAILS!

Jo Ann Sweeney is a communications consultant and mentor who helps professional communicators and project managers win the support of their key audiences – whomever they may be.

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